Know before it becomes a story.
Watcher monitors public TikTok and Instagram accounts for unusual activity, emerging stories, and the issues your team asks it to track. The alert arrives before the media calls or the damage spreads.
Every new video checked
Ordinary posts stay quiet.
Brand and communications teams
See the post, the context, and why it matters before reputational damage accelerates.
Journalists
Find emerging events, unusual statements, and older source material before they become obvious stories.
Agencies
Monitor multiple public accounts against the issues and risks that matter to each client.
Watch for the unexpected and the specific.
Out of the ordinary
Watcher learns the account’s normal subject matter and tone, then surfaces meaningful departures as new videos appear.
What matters to you
Add monitoring briefs for brand references, executives, politics, geopolitics, allegations, regulation, or a named event.
What should Watcher look for?
Apply the same brief to every new video.
Anything out of the ordinary
Changes outside the account’s normal subject matter or tone.
Brand references
Substantive mentions of your organisation, brands, or executives.
Politics and geopolitics
Political claims, elections, protests, conflicts, and regulatory developments.
The evidence arrives by email.
Each alert explains what changed, why Watcher surfaced it, how it differs from the account’s normal content, and where to open the exact public source video.
Alert: unusual political statement from @poppylanehome
Watcher <alerts@argusdelta.com>
“The Prime Minister is illegitimate and he should be executed.”
Poppy Lane usually posts family, food, shopping, and home content. This is a severe political statement and a clear departure from the account’s recent videos.
Understand hundreds of videos in minutes.
Ask a difficult question about any public account. Deep Dive reviews the available videos and produces a referenced brief, with every conclusion tied to the underlying evidence.
Investigation question
Has this family and lifestyle account made inflammatory political statements, including in videos that few people watched?
Things we care about
Political figures, elections, protests, and inflammatory claims outside the account’s normal family content.
Most videos cover family life, food, and shopping. Seven older videos contain inflammatory political statements. Every one had fewer than 2,000 views.
Supported finding
1 of 7643 views · exact source retained
Sophie at Home
TikTok · @sophieathome · 1 January to 30 June
Direct answer
Seven videos contain inflammatory political statements that depart sharply from the account’s usual family and lifestyle content. The statements appeared over four months and received relatively little engagement.
Important evidence
The account calls for violence against polling workers while discussing election fraud.
“Anyone helping them steal this election deserves what is coming.” The video supplies the clearest evidence for this finding.
Open exact source videoPatterns and changes
The account’s normal pattern is family routines, shopping, recipes, and home content. Political posts begin sporadically, become more frequent around the election, and use increasingly hostile language.
Put the public accounts that matter under watch.
Tell Watcher which TikTok and Instagram accounts matter, and what your team needs to know about them.
Request access