Brand mentions · Product complaints · Risky claims
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Review past videos.
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Monitor reviews public TikTok videos and Instagram Reels for brand mentions, risky claims and other topics you choose.

Competitor mention
“Juniper sent over drinks for our next series.”

Juniper Cola is on your competitor list.

@reefside.studio · 00:18
Video findings 1 / 8

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with links to the videos.

Ask whether a creator’s content could put your brand at risk. Deep Dive reviews their past videos and shows you the posts you need to see before signing.

Deep Dive question

Is this creator safe to work with?

Account
@rory.unfiltered
Platform
TikTok
Period reviewed
January–June 2026
Videos reviewed
126 videos
See a monitoring example
Post flagged

Threatens to assault a critic.

Rory says he will turn up at someone’s workplace and break their jaw.

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3 creators
Video excerpt00:18

Violent threat · 18 June

“Keep running your mouth. I’ll turn up at your work and break your jaw.”

@rory.unfiltered

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a post matches your brief.

Choose accounts and tell Monitor what to watch for: brands, people, claims or events. Matching posts arrive by email with the video link and the reason they were flagged.

Example monitoring brief

Flag threats, harassment and dishonest promotions.

Account
@rory.unfiltered
Watch for
Threats of violence, followers being told to target someone, and claims about products the creator hasn’t used.
Previous findings
On 18 June, Rory threatened to turn up at a critic’s workplace and break their jaw.
Monitor email alert

Creator threatens violence at an upcoming event.

From the video · 00:18
“I meant what I said. If I see him at the event on Saturday, he’s leaving in an ambulance.”
Why you received this

You asked to flag threats and harassment. The creator threatens to assault someone at a named event.

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Delivered by emailIncludes the video link

What triggers
an alert?

The brief tells Monitor what to flag. Here, you’re watching for threats and harassment in a creator’s posts.

No criteria matched

An ordinary cooking video

The creator makes dinner and talks through the recipe.

Violent threat

A threat against a critic

“I’ll turn up at your work and break your jaw.”

Targeted harassment

Sending followers after someone

“Go through her profile and make sure every post hears from you.”

Spot changes in an account’s usual posts.

Monitor also flags changes in what an account posts about, such as a cooking creator starting to promote investment schemes.

How teams use Monitor

Creator partnerships

Is this creator safe to work with?

Review past threats, harassment and dishonest promotions before signing a creator. Keep watching their posts during the partnership.

Newsroom research

What has this account said about the story?

Find earlier statements, open the original videos and follow new posts as the story develops.

Client communications

When does this account discuss our client?

Find past mentions of a client, then watch for new coverage and complaints.

How Monitor works

Which platforms does Monitor support?

Monitor reviews public TikTok videos and Instagram Reels from the accounts you choose.

How are Deep Dive and monitoring different?

Deep Dive answers a question using an account’s past videos. Monitoring checks new posts and emails you when they match your criteria or depart from the account’s usual content.

Can I open the original videos?

Yes. Reports link to the videos behind each finding. Email alerts include the video link and explain why the post was flagged.

What does a Deep Dive report include?

A summary of what Monitor found, the videos reviewed, and source links with timestamps.

Which posts trigger an alert?

Posts that match the brands, people, topics or events you choose. Monitor can also flag changes in what an account usually posts about.

Start monitoring
an account.

Choose the accounts you want to review and the brands, people or topics you want to follow.

Request access Opens the Monitor app.