Know before it becomes a story.

Monitor checks public TikTok and Instagram accounts for unusual activity and the issues and topics your team asks it to track. Get the alert before the media calls or the damage spreads.

TikTokInstagram
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Brands, communications teams, media buyers and teams working with creators

See the post, understand the context and respond before it damages your brand.

Journalists

Know when an account you follow posts something newsworthy.

Communications and talent agencies

Monitor the accounts connected to every client, campaign and creator in one place.

Watch for what changes and what matters to you.

Out of the ordinary

Monitor understands what an account normally posts, then alerts you when something changes.

What matters to you

Tell Monitor which brands, people, topics or events matter to you. Get notified when those topics appear.

Get an email within minutes of a post going up.

Each alert explains what changed, why Monitor surfaced it, how it differs from the account’s normal content, and where to open the exact public source video.

Monitor alert10:06

Maya Brooks posted something outside her normal pattern

Monitor <alerts@argusdelta.com>

TIKTOK · NEW VIDEO

Maya Brooks
posted a new video

@maya.brooks
Why it matters

A hostile comment about immigrant communities creates a clear brand-safety signal.

“They don’t belong here. Send them back.”

This is outside the account’s usual lifestyle and creator content, and matches your brand-safety checks.

High priorityUnexpected shift
Alerted 3 minutes after publicationReview alert →

Understand hundreds of videos in minutes.

Ask a difficult question about any public account. Deep Dive reviews the available videos and produces a referenced report, with every conclusion tied to the underlying evidence.

Deep Dive report · completeReefside Studio@reefside.studio · 126 videos reviewedREPORT / 08.13.26
High signalPattern shift

Executive finding

Brand safety
Normal pattern

Put the public accounts that matter under watch.

Tell Monitor which TikTok and Instagram accounts matter, and what your team needs to know about them.

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